Consumers are increasingly finding the answers to their questions in social network services, not search engines.
Experian Hitwise data shows UK visits to major search engines dropped by 100 million through August, to 2.21 billion.
Whilst that can be partly attributed to a high watermark in the previous, Olympic month of July, the trend is also longer term - August search visits were also 40 million down year-on-year.
Don't you just love the pace! Just when we thought we got SEO right...
Posted in: Economy
Posted on September 20, 2012
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